Privacy Policy

Effective from 1 July 2026

1. Introduction

This Privacy Policy explains how AMR Nexus Ltd t/a SwadStyle collects, uses, stores and protects personal information.

This policy applies to visitors to our website, advertisers, businesses, organisations, contributors, suppliers and anyone who contacts us about advertising, leaflet distribution, directory listings, events or other SwadStyle services.

2. Who We Are

SwadStyle is a trading name of AMR Nexus Ltd.

AMR Nexus Ltd is registered in England and Wales under company number 12005552.

Our registered office is The Old Police Station, Church Street, Swadlincote, DE11 8LN.

3. Information We Collect

Depending on how you contact or work with us, we may collect:

• Your name
• Business or organisation name
• Email address
• Telephone number
• Postal address
• Advertising enquiry details
• Leaflet distribution enquiry details
• Directory listing information
• Event information submitted to us
• Invoice and payment information
• Messages sent through our website forms or by email
• Technical information such as IP address, browser type and website usage data

4. How We Collect Information

We may collect information when you:

• Contact us by email, telephone, website form or social media
• Request advertising information
• Book advertising space
• Submit artwork or advert details
• Request leaflet distribution
• Ask to be included in the business directory
• Submit an event or community listing
• Use our website

5. How We Use Your Information

We use personal information to:

• Respond to enquiries
• Provide quotations
• Manage advertising bookings
• Prepare and publish advertisements
• Arrange leaflet distribution
• Maintain directory listings
• Process invoices and payments
• Keep business records
• Send service updates relating to your booking or enquiry
• Improve our website and services
• Comply with legal, tax and accounting obligations

6. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

• Contract: where processing is necessary to provide services you have requested.
• Legal obligation: where we must keep records for tax, accounting or legal reasons.
• Legitimate interests: where processing is necessary for running and improving SwadStyle.
• Consent: where you have specifically agreed to receive marketing or other optional communications.

7. Marketing

We may contact existing customers and advertisers about SwadStyle services that may be relevant to them.

You can ask us to stop sending marketing communications at any time by contacting adam@swadstyle.co.uk.

8. Sharing Your Information

We do not sell personal information.

We may share information only where necessary with trusted service providers, including:

• Website hosting providers
• Email service providers
• Accounting and invoicing software providers
• Printing and production suppliers
• Professional advisers
• Regulators or authorities where required by law

9. Cookies and Analytics

Our website may use cookies to help it function properly, improve performance and understand how visitors use the site.

We may use analytics tools, such as Google Analytics, to understand website traffic and improve our website. These tools may collect information such as pages visited, browser type, device type and approximate location.

You can manage or disable cookies through your browser settings.

10. Third Party Links

Our website may contain links to third party websites, including advertisers, social media pages, magazine platforms and other external services.

We are not responsible for the privacy practices or content of third party websites. You should review their own privacy policies before providing personal information.

11. How Long We Keep Information

We keep personal information only for as long as necessary for the purpose it was collected.

Business, invoice and accounting records may be kept for up to six years to comply with legal and tax requirements.

Enquiry information may be retained for a reasonable period so we can manage customer service, follow up enquiries and maintain business records.

12. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no website, email system or online service can be guaranteed to be completely secure.

13. Your Rights

Under UK data protection law, you have rights including:

• The right to access personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to restrict or object to processing
• The right to data portability where applicable
• The right to withdraw consent where processing is based on consent

To exercise your rights, contact us at adam@swadstyle.co.uk.

14. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

Website: www.ico.org.uk

15. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on this website.

16. Contact Us

If you have any questions about this Privacy Policy or how we use your information, please contact:

AMR Nexus Ltd t/a SwadStyle
The Old Police Station
Church Street
Swadlincote
DE11 8LN

Email: adam@swadstyle.co.uk
Tel: 01283 389730

Last updated: 1 July 2026